Simple (Admation)
Professional Services
Marketing Resource Management Platform for Simple
Simple’s Admation platform is used by marketing operations teams to plan campaigns, manage approvals, track budgets, and handle digital assets — all in one place. Building and maintaining a platform of that scope requires continuous, capable engineering. We work with Simple as a long-term development partner, delivering new features and improvements through structured Scrum sprints, on a scalable AWS infrastructure that grows with the product.
Technology Stack
01 Overview
Simple (Admation) engagement context.
Simple’s Admation platform is used by marketing operations teams to plan campaigns, manage approvals, track budgets, and handle digital assets — all in one place.
Marketing operations teams at Simple’s client companies were managing campaigns, approvals, assets, and resources across disconnected tools — spreadsheets, email chains, and siloed software with no unified view of capacity, cost, or campaign status.
Evolve Blue works with Simple as a long-term engineering partner, building and evolving Admation through structured Scrum sprints on scalable AWS infrastructure.
02 The Challenge
Simple (Admation) constraints to solve.
- Marketing operations teams managed campaigns, approvals, assets, and resources across disconnected tools.
- Spreadsheets, email chains, and siloed software gave no unified view of capacity, cost, or campaign status.
- Simple needed a platform purpose-built for end-to-end marketing workflow management.
- The platform had to evolve continuously as client needs changed.
- Approval processes were manual and hard to audit in regulated industries.
03 The Solution
Simple (Admation) solution architecture.
We work with Simple as an embedded engineering team, building and iterating on Admation through structured Scrum sprints.
The platform covers the full marketing production lifecycle — structured creative briefing, task and project management, multi-stage approval routing, online proofing, compliance checklists, resource management with capacity planning, time tracking, budget management, and digital asset management.
AWS infrastructure underpins everything, providing the reliability and scalability the platform needs to serve enterprise marketing teams.
Creative Briefing
Structured creative briefing and task management with deadlines and approval needs.
Approval Workflows
Multi-stage approval routing and online proofing with audit trail generation.
Resource Management
Compliance checklists and governance tools for regulated marketing environments.
Budget Tracking
Resource management with real-time capacity visibility and drag-and-drop allocation.
Digital Asset Management
Budget management — planned vs. actual tracking at the project level.
Campaign Planning
Digital asset management for storing, organizing, and distributing brand assets.
04 What We Built
Simple (Admation) delivery objectives.
Build and continuously evolve Admation — a full web-based Marketing Resource Management platform.
Cover project management, approval workflows, online proofing, compliance, resource management, and digital asset management.
Deliver through agile Scrum-based sprints on reliable AWS infrastructure.
Replace disconnected tools with a single, unified marketing operations platform.
05 Implementation Journey
Simple (Admation) delivery journey.
Discovery (ongoing)
Each sprint cycle begins with product prioritization — understanding Simple’s roadmap, client feedback, and the next highest-value features for Admation users.
Design & Planning
Sprint planning defines the feature scope, UX approach, and technical architecture for each delivery cycle.
Build & Implementation
Engineering sprints deliver new features and improvements — frontend, backend, and infrastructure changes — through a continuous integration pipeline.
Launch & Support
Features are released to production regularly, with Simple’s team and their clients providing feedback that shapes subsequent sprints.
06 Before / After
From disconnected tools to a unified marketing platform.
Admation replaced fragmented marketing operations workflows with a single platform covering the entire production lifecycle.
Disconnected tools and manual processes
Marketing operations teams relied on spreadsheets, email, separate DAM and project management software — with no unified view of capacity, campaign status, or budget.
Unified marketing operations platform.
Admation brought the entire marketing production lifecycle into one platform — campaigns, approvals, assets, and resources in a single environment.
Before
- Marketing operations relied on spreadsheets, email, and siloed software.
- No unified view of capacity, campaign status, or budget.
- Approval processes were manual and hard to audit.
- Resource planning lived in spreadsheets with no real-time visibility.
After
- Admation brought the entire marketing production lifecycle into one platform.
- Teams manage campaigns, approvals, assets, and resources in a single environment.
- Live capacity data and structured approval workflows replaced manual processes.
- Full audit trails met governance needs for regulated industries.
07 Impact
Simple (Admation) implementation outcomes.
End-to-end MRM platform
A complete Marketing Resource Management platform built and continuously evolved — covering briefing through asset management in one system.
Unified marketing operations
Enterprise marketing teams plan, approve, and track campaigns without switching between tools.
Real-time resource visibility
Real-time capacity visibility replaced spreadsheet-based planning with live resource data.
Audit and compliance ready
Audit trail and compliance features met governance needs for regulated industries.
08 Capability Mapping
Capabilities applied for Simple (Admation).
Build & Modernize
PrimaryFull platform development — frontend, backend, and infrastructure — building and continuously evolving Admation through agile Scrum delivery.
Automate Workflows
PrimaryMulti-stage approval routing, online proofing, compliance checklists, and automated campaign planning workflows.
Run Cloud & Operations
PrimaryAWS infrastructure providing enterprise reliability and scalability for the Admation platform.
Connect Data & Platforms
SupportingIntegrated briefing, project management, approvals, resource planning, budgets, and digital asset management into a single connected platform.
Staff & Augment
PrimaryEmbedded engineering team working with Simple as a long-term development partner through continuous Scrum delivery.
09 Conclusion
Why the Simple (Admation) engagement mattered.
Marketing operations teams at Simple’s client companies were managing campaigns across disconnected tools — spreadsheets, email, and siloed software with no unified view. Simple needed an engineering partner who could build the platform and keep evolving it.
Evolve Blue has worked with Simple as a long-term partner, building and continuously evolving Admation through agile Scrum delivery on AWS. The platform now covers the entire marketing production lifecycle — briefing, approvals, resource management, budgets, and digital assets — in one system.
Discuss your platform build.
Evolve Blue helps teams build and evolve complex platforms through agile delivery — from first feature to continuous product evolution.