Advertising revenues for media companies have also fallen dramatically. Classic print advertising can not be easily translated into digital publishing, as new competitors fill the online space. The biggest threat comes from platforms like google and facebook, which dominate the online advertising market. This development shows that traditional display advertising of publisher websites has no chance against social media and search engine advertising.

Printing industry needs to acknowledge the fact that digital disruption is around the corner and we need to address these challenges. While printing businesses are busy in selling and buying their stuff, there’s lot more we need to look at, talk about and find solutions to. Most of the challenges that printing industry is facing with digital world can be solved with research and technology, but there’s a huge gap between practicing business and technology in print industry.

A lot of new emerging technologies has inspired to shape up our current print and media industry. Printing with database management, 3d printing, intelligent labels, flexographic printing offer market and demand for new services. With right technologies, mass adoption and mass production of these services are possible benefitting businesses in creating their own niche.

In traditional printing scenarios, user may accidentally print too many copies of the same documents, causing waste of money. With cloud printing technology, organizations can look at ways to improve efficiency. While cloud printing services use secure HTTPS web connections so they are totally secure while exchanging.